Isobel Florence launches as flagship for Patricia Barclay Bridal

What does it mean to be a flagship store?

Owner Julie Wong of the award-winning Dalbeattie bridal boutique Isobel Florence says: “Being a a flagship store means we are the home of Patricia Barclay Bridals. Our boutique will be the exclusive location of the full Patricia Barclay Bridal collection, rather than just having a few select samples from each collection. If a bride wants a Patricia Barclay gown, we’ll have it.

“We hope to see gowns arriving in February, but we currently have a showcase of sample size gowns in our boutique right now for a limited time until our gowns arrive.”

What else is new for Patricia Barclay?

After celebrating 23 years in bridal this year, 2024 will also see the re-launch of Patricia Barclay Bridals, with new branding and marketing for the established label (which is now available at wholesale).

Of the brilliant new collaboration, Patricia Barclay says: “I’m so delighted that a boutique as brilliant and well respected as Isobel Florence will launch the Patricia Barclay Bridals collection as a flagship store.

“This is a great start to the new business in my name, which has recently had a complete refresh, with a new logo and new social media platforms. I will work closely with Julie and the team at Isobel Florence to make the dress-buying experience of all of its brides even more special.”

Four new labels to love

Since 2008, Patricia has been at the helm of her own bridal boutique, offering a custom made-to-measure and bespoke design atelier. Now, following a successful showing at Bridal Week Harrogate, she proudly launches a total of four new labels, ensuring there really is something for every bride.

Patricia Barclay

First up, the namesake collection is designed with the traditional bride in mind. This collection is super glamorous with a sassy edge, boasting clean lines created with sumptuous satin and rich, elegant lace.

Amelia Gray

A collection of separates, these pieces are designed to be mixed and matched to create the extraordinary dress of dreams. Made from only the most luxurious fabrics and embellishments, these elegant gowns ooze couture sophistication.

Lily Barclay

Featuring a beautiful combination of fabrics – from matte and Duchesse satin to chiffon and lace – as well as intricate beadwork and embellishments, these classic-cut dresses are the picture of a timeless bride.

Ella Rae

Ideal for the fun-loving younger bride, this whimsical collection includes pretty floral prints and soft chiffon, satin and delicate details. Colour is another feature to note here, with plenty of both brights and pastel shades offered for these gorgeous gowns.